We have one mission:

Making you a smarter investor.

No hype, no spin, no hidden agenda.

Skills matter a great deal in investing. Retail investors are at a disadvantage, because they're competing against professionals. They have far less time available for investing, less capital to deploy, less access to timely and privileged information, less sophisticated technology, and no research staff . If you operate at a lower skill level than the pros, you should expect below-average results. Maybe it's time to upgrade your investing skills.


To see the difference that investing skill can make, take a look at this chart.

investor returns by type

The good news: skills can be learned, and retail investors do have certain advantages they can exploit.

It only takes a small amount of time and effort to learn how to capitalize on the advantages you have over the professionals. Doing so can realistically double your wealth at retirement. We can tell you what your advantages are, and give you the skills to use them effectively.​

Don't be the sucker at the table.

Many investors think that when they buy a stock, they are buying it from “the market.” But in reality, they’re buying it from another investor.  That person - the one who is taking the other side of your trade - is betting that you are wrong. So who is betting against you? Since professionals account for 95% of all trading activity, you're probably up against a pro. Do you really think your information and your skills can match his?

Just as it is in poker, amateurs leave money on the table and professionals scoop it up. In the stock market, skilled investors play the game every day, and they have better information and greater skills than you do. They use those skills to their advantage by trading against amateurs.

 After 24 years as a professional trader, the one thing I learned that stands above all else is this:

 Professional traders would not be able to make a living if it weren’t for all the money left on the table by amateurs.

Don't be an amateur. Raise your game and stop leaving money on the table.

 The best way to compete with the pros is to find a strategy that fits your personality. There are many strategies to choose from, but there are only one or two that will truly fit you. Once you find it, set up a simple plan that will help you stick to it. So how do you go about this?

Start by asking yourself what kind of investor you are. Are you risk-seeking, or safety-seeking? Are you a “tinkerer” who enjoys doing research and picking stocks, or does the whole stock market thing bore you to death? Will you actively maintain your investment portfolio, or would you rather “set it and forget it?” These kinds of questions will lead you to your natural investing style, and your investing strategy should match that style.

If you want to learn more about who you are as an investor, try taking the free  Investing Style Assessment here. It takes about 10 minutes, and it will uncover some things about your investor personality that you didn't know. It explores things like your grasp of key investment concepts, your risk preferences, and your decision-making skills. It’s free, and there is no sales pitch connected with it.

If you want to get started with some free information about what you can do to improve your skills as an investor, enter your name and email for instant access to my FREE weekly newsletter. In it you’ll find unbiased, timely information about where we are now in the market, and where we are likely headed next. When you subscribe to the free newsletter, you also get my FREE REPORT:  “Using Past Market Bubbles To Predict The Next One.”  This report could not come at a better time for investors. There some signs out there that we could be in the early stages of a major bubble in the stock market. This report explains how bubbles form, how to recognize them, and when it’s time to start taking some money off the table. Don’t miss it! After all, it’s free…


Are We In A Bubble?

This free white paper provides an answer to the question on every investor's mind - are we in a new stock market bubble? And more importantly, what if anything should you be doing right now to protect your portfolio?

Is A Bear Market Near?

This report explores the link between the stock market and recessions throughout history. It describes in detail how to tell the difference between a normal correction and a looming bear market - before it's too late.

risk pyramid

Are You Using The Right Strategy?

Take this free Investing Style Assessment to find out whether your current strategy fits your natural style. You may be using a strategy that doesn't fit, and your investment results will suffer.

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Get A Second Opinion

Sometimes it's smart to get a 2nd opinion from an expert - just to make sure you're on the right track. You might be surprised to learn what's really going on when you look a little closer at what you own.

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See what our clients have to say about ZenInvestor

As a 29 year old man looking back on years of failed financial planning, I can finally understand what I should be doing, just by reading your ‘Beginners Workshop.’ From having almost no clue how all this investment and retirement stuff works I now have a plan that will get me to where I want to be by the time I reach 65. Now I just need to pay off all that ugly debt and put my money to work.

George B.
Rochester, NYr