Behavioral Economics

The set-it-and-forget-it type

Lesson 1

Convenience above all other considerations

This type of investor wants convenience above all else. Everything is set on autopilot. Automatic contributions to investment funds come out of every paycheck.


This type of investor doesn't spend much time or effort thinking about investing, and doesn't need to since everything is automatic. They don't have to remind themselves to invest; it's all done by computer.

The upside

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The downside

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