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Are You Leaving Money On The Table?

There’s a little secret that many investors don’t know about. It’s so simple that you wouldn’t think it matters very much. But it does. In fact, it’s so important that it could make the difference between winning and losing in the market. The secret is this: every trade has a buyer and a seller. The buyer is betting that the stock will go up, and the seller is betting that it will go down. Only one of them can be right. The other one will leave money on the table.

Many investors mistakenly think that when they buy a stock, they are buying it from “the market.”  But in reality, they’re buying it from another investor who has decided that he no longer wants to own it. And since professional investors account for 95% of all trading activity on the exchanges, chances are that the person who is selling you that stock is a professional. Why does this matter?

Because just as it is in poker, amateurs leave money on the table and professionals scoop it up. In the stock market, skilled investors play the game every day, and they have better information and greater skills than you do. They use those skills to their advantage.

I spent 30 years as a professional trader, and the one truth that stands above all else in this business is this… professional traders would not be able to make a living if it weren’t for the mountain of money left on the table by amateurs.

Maybe it’s time for you to stop leaving money on the table, and learn how to play to win.

When I talk to clients, the two most common questions I get are:

          “Why are my results so inconsistent and unpredictable?”
          “How can I be sure that I’m making the best decisions?”

My answer is always the same: find a strategy that is well-suited to your personality, and then set up a simple plan that will keep you from deviating from that strategy. So how do you go about this? Start by asking yourself what kind of investor you are. Are you risk-seeking, or safety-seeking? Are you a “tinkerer” who enjoys doing research and picking stocks, or does the whole stock market thing bore you to death? Will you actively maintain your investment portfolio, or would you rather “set it and forget it?” These kinds of questions will lead you to your natural investing style, and your investing strategy should match that style.

If you want to learn more about who you are as an investor, try taking the free Investing Style Assessment here. It takes about 10 minutes, and it will uncover some things about your investor personality that you didn’t know. It explores things like your grasp of key investment concepts, your risk preferences, and your decision-making skills. It’s free, and there is no sales pitch connected with it.

If you want to get started with some free information about what you can do to improve your skills as an investor, enter your name and email for instant access to my FREE weekly newsletter. In it you’ll find unbiased, timely information about where we are now in the market, and where we are likely headed next.When you subscribe to the free newsletter, you also get my FREE REPORT “Using Past Market Bubbles To Predict The Next One.”  This report could not come at a better time for investors.
There is ample evidence that we’re in the early stages of a major bubble in the stock market. This report explains how bubbles form, how to recognize them, and when it’s time to start taking some money off the table. Don’t miss it! After all, it’s free…

T. Erik Conley

Former Head of Equity Trading

Northern Trust Co.

(315) 567-4936

Download My Free Report: Avoiding The Next Market Bubble 

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Testimonials
Your investment writings are like artwork…I love it! Thank you again for all you’ve done for me.

Larry S., Minneapolis, MN

2015-01-18T05:43:31+00:00

Larry S., Minneapolis, MN

Your investment writings are like artwork…I love it! Thank you again for all you’ve done for me.
I just wanted to write to say thanks again for your advice today. As I’ve told you in the past, investing and things to do with money stress me out, even though I’m confident with lots of other tasks in life. You’ve helped me plan for the future and plan to keep my commitments.

Whenever I’ve dealt with financial advisors in the past, I’ve always been nervous that they were motivated by some hidden commissions, some motive other than what was best for me and my family. That was never the case with you.

You listened carefully to my goals, guided me when I asked for help, quickly understanding the key points of confusion. I was impressed that, when you came up with my final plan, it included priorities I had brought up during our first conversation, and not since. You really found out my goals and helped me get there, rather than trying to squeeze me onto a pre-determined path.

I am so grateful for your help.

Peder L., Chicago IL

2015-01-18T05:49:41+00:00

Peder L., Chicago IL

I just wanted to write to say thanks again for your advice today. As I’ve told you in the past, investing and things to do with money stress me out, even though I’m confident with lots of other tasks in View Full →
I am a small investor, and asked Erik for help in managing my mother’s portfolio. I liked that he took the trouble to go beyond the portfolio itself, and addressed the realistic role that the portfolio should hold in my mother’s financial retirement plan. This of course required a few penetrating questions on his part, and some careful thinking on mine. His analysis of the portfolio was insightful, thorough, and professional, giving me all the necessary knowledge routinely used by institutional investors, which is often not available to Main Street investors who manage their own portfolios. His analysis was extremely valuable to me, and will help me make important decisions about the portfolio now, and in the future. Turnaround time was great too–within a day of having all the information he needed, Erik delivered his full analysis.

Steve G. Naples, Florida

2015-01-18T05:52:36+00:00

Steve G. Naples, Florida

I am a small investor, and asked Erik for help in managing my mother’s portfolio. I liked that he took the trouble to go beyond the portfolio itself, and addressed the realistic role that the portfolio should hold in my View Full →
As a 29 year old man looking back on years of failed financial planning, I can finally understand what I should be doing, just by reading your ‘Beginners Workshop.’ From having almost no clue how all this investment and retirement stuff works I now have a plan that will get me to where I want to be by the time I reach 65. Now I just need to pay off all that ugly debt and put my money to work.

George B., Rochester, NY

2015-01-18T05:53:49+00:00

George B., Rochester, NY

As a 29 year old man looking back on years of failed financial planning, I can finally understand what I should be doing, just by reading your ‘Beginners Workshop.’ From having almost no clue how all this investment and retirement View Full →
For years, I let my money sit in a money market and gather dust. I always had a nagging, guilty feeling that I should be doing more with my money, but I just didn’t know how to begin. Erik helped me not only to understand the nuts and bolts of investing, but also to understand the psychology behind my motivations, goals, and reservations about money and investing. He helped normalize them and that allowed me to move beyond them and make the most of my money. Investing can be overwhelming and intimidating for someone without a financial background. Zen Investor has allowed me to learn the basics at my own pace, and also to have a more advanced, customized investing plan to suit my own individual goals and life circumstances.

Colleen C., Chicago IL

2015-01-18T05:55:06+00:00

Colleen C., Chicago IL

For years, I let my money sit in a money market and gather dust. I always had a nagging, guilty feeling that I should be doing more with my money, but I just didn’t know how to begin. Erik helped View Full →
I was very impressed by your ability to figure out the mistakes I was making and help me to correct them. That part alone was worth the price of your coaching. Thanks for being so patient with me!

Ellen K., Madison, Wisconsin

2015-01-18T05:56:04+00:00

Ellen K., Madison, Wisconsin

I was very impressed by your ability to figure out the mistakes I was making and help me to correct them. That part alone was worth the price of your coaching. Thanks for being so patient with me!

Download My Free Report: Avoiding The Next Market Bubble 

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